Horizon Organic Redesign

In 2019, I had the opportunity to lead the redesign of Horizon Organic's website, aligning it with the brand’s recent rebranding initiative. This project was essential for enhancing the web presence of Horizon Organic, ensuring that the website reflected its new identity and values.

Project Goals

  1. Align with Rebranding: Update the website’s aesthetics and messaging to match Horizon Organic’s new identity.

  2. Enhance User Experience: Improve the overall usability and navigation.

  3. Showcase Products and Values: Effectively communicate the brand’s commitment to organic and sustainable practices.

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Design Process

The redesign process was relatively straightforward:

  1. Brand Integration: I collaborated closely with the marketing team to ensure that the new website accurately reflected the updated brand guidelines.

  2. Simplified Navigation: I focused on enhancing the user journey by simplifying navigation and making key information more accessible.

  3. Responsive Design: Ensuring the site was mobile-friendly was a priority, as we aimed to reach a broader audience.

Outcome

The redesigned Horizon Organic website successfully captured the essence of the new brand identity while improving the user experience. Feedback from users indicated increased engagement, and the site effectively showcased Horizon Organic’s commitment to organic products and sustainable practices.

Conclusion

Leading the redesign of Horizon Organic’s website was a rewarding experience that demonstrated the impact of thoughtful UI/UX design in aligning a brand’s online presence with its values. The project not only enhanced the website’s functionality but also reinforced the brand’s commitment to its mission of providing high-quality organic products.

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